Web3 Games

2024

Publishing 20+ games in six months, with 150K+ monthly active players. All P00LS Games are backed by our blockchain-enabled Software Development Kit.

Play to
earn crypto

THE PROBLEM

Developers struggled to launch and scale Web3 games efficiently. Our SDK had to simplify the process while driving engagement and retention.

Strategy & Ops
Saskia Jensen

Marketing
Ali Cossimini

Lead Designer
Sky Monaco

Web Designer
José Barcelon

THE PROCESS

We worked with game studios to build tools for branding and launching Web3 games. We discovered gamers wanted rewards and simple gameplay.

We analyzed game trends, collaborated with developers, and gathered player data.

We explored Telegram mini-games and Web3 gaming trends to identify gaps and opportunities for innovation. The research highlighted a demand for simple, engaging games that incorporate token rewards and gamified elements to drive user retention.
We collaborated closely with game developers to understand their technical and creative needs. This process included refining SDK tools and providing scalable branding assets to streamline game launches and ensure efficiency.
Feedback from early adopters and developers informed key decisions. Regular reporting sessions helped us identify challenges in engagement and retention, allowing for iterative improvements in gameplay and reward systems.
Players valued easy-to-play games with clear incentives, while developers required tools to simplify publishing and branding. Gamified rewards like P00LS Points emerged as a critical driver of engagement and retention across games.

Onboarded game developers focused on driving engagement and monetization.

Built templates for Live-Ops solutions to drive engagement and scaled Brand IPs with AI.

PRODUCT REQUIREMENTS

Scalable branding assets for rapid game launches.

SDK support for features like leaderboards, referrals, and token-based rewards.
Integrated gamification system using P00LS Points to enhance user engagement.
Analytics tools for tracking performance and player behavior.

THE SOLUTION

We created a platform with scalable branding, an SDK, and gamified rewards through P00LS Points, streamlining game launches and boosting engagement.

Scaling games to token launches, driving player growth and engagement

Created brand docs and assets to support game launches and ensure consistency.

Game Launcher

Built an app to showcase games, manage player progression, and distribute rewards.
Dev Support

Provided tools for game state saving, leaderboards, and referral tracking.
Game Branding

Developed scalable assets for marketing, game UI, and in-game content.
SPLASH Builder

Created meme-inspired gameplay with token rewards in a "tap-to-earn" model.

THE IMPACT

In four months, P00LS Games launched 10+ Web3 games, attracting 10,000+ players and 50,000 installs. SPLASH led with 30,000 active players, redefining Web3 gaming accessibility.