Creator Portal
2023
A user-friendly portal that simplifies token distribution and community engagement. Our product grew the creator base from 20 to over 800 within a year.
500,000+
fans rewarded
Creators wanted an efficient way to recognize their biggest fans. We simplified their work to help them grow.
THE PROBLEM
CPO
Richard Tong
CEO
Hugo Renaudin
Lead Designer
Sky Monaco
Brand Designer
Maria Christina
Through our research, we uncovered that creators struggled with complex tools for managing token economies and tracking audience engagement.
THE PROCESS
We conducted interviews to gather insights from our most engaged creators.
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We spoke directly with creators to understand their pain points in managing Web3 engagement tools.
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Analyzed competitor platforms and tools like Bonfire and Lens to refine the Creator Portal and P00LS App, focusing on token management, rewards, and third-party integration.
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Collaborated with stakeholders and gathered insights from 40+ creators to align the Creator Portal's features with user needs and business goals, driving actionable improvements through detailed reporting.
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Creators sought simple token management, transparent tracking, and automation to save time and build trust.
"Creating while engaging my audience is impossible"
— NFT Creator
"It takes a lot of time to focus people’s attention."
— Community Manager
Allow creators to set and adjust token distribution rules.
Provide insights into audience behavior and token holder ranking.
Ensure seamless integration with third-party Web3 platforms and protocols.
Maintain ease of use for non-technical users.
PRODUCT REQUIREMENTS
We built a self-managed portal for creators to simplify token distribution, track engagement, and map audiences, with seamless Web3 integration for non-technical users.
THE SOLUTION
Streamlined token setup to onboard creators in just 3-4 minutes.
Integrated tokens into tools creators use: tipping, rewards, and leaderboards.
Built a token hub for holders to track rewards, top token holders, and claims.
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Token Distribution
Automated weekly token airdrops based on Web3 engagements (e.g., holding NFTs, following on Lens).
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Audience Mapping
Tools for creators to see and rank their most engaged community members.
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Insights Dashboard
Metrics on holder activity, engagement trends, and community growth.
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Reward Customization
Options to curate rewards tied to token balance (e.g., exclusive merch, content, or access).
We grew our creator base from 20 to 800+ in one year by automating token rewards and enhancing audience insights, establishing itself as a leader in user-friendly Web3 tools.
THE IMPACT
Designed a creator selection experience to highlight tokens for fans.
Accelerated token creation with a deployer, scaling to over 800 creators in under a year.
AREAS FOR IMPROVEMENT
Expand third-party integrations for greater compatibility.
Further simplify onboarding for creators new to Web3.
Align with Web3 trends like meme-coins for a better market fit.
