Influencer Marketing
2021
We redesigned Fohr's Self-Service Platform to make hiring influencers faster and easier. Updates improved efficiency, boosted client satisfaction, and increased platform engagement and revenue.
Discover the perfect post
Our UX made it hard to find the right influencers. Confusing filters and a bloated experience slowed campaigns and frustrated clients.
THE PROBLEM
Head of Design
Vlad Garza
Creative Director
Travis Ekmark
Product Designer
Sky Monaco
Lead Engineer
Andrew Miksch
THE PROCESS
Using user data we found that our search and filter tools were inefficient. We interviewed clients needing to hire niche influencers, compare metrics, and posts.
We identified points and platform data to identify key areas for improvement in the search experience.
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Interviews revealed that finding the right influencers was vital for clients, requiring tools to assess post tone, metrics, and benchmarks like testimonials and brand kits.
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Analytics showed 17% of searches failed, filters caused disruptive navigation, and users ignored lower results, limiting influencer options and hurting platform reliability.
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Cross-functional sessions aligned research with business goals, refining designs to meet user needs and enhance platform value.
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Client reviews revealed clarity and efficiency gaps, leading to refined designs through bi-weekly sprints and coordinated updates with engineering.
Users faced a frustrating ping-pong effect navigating long filter queries to find content.
Default presets and UX issues made finding new creators difficult.
PRODUCT REQUIREMENTS
Improved search and filter functionality with advanced options, error reduction, and suggestions to guide users.
Revamped image search for better previews and faster discovery of influencers with similar styles.
Streamlined navigation for easier adjustments and enhanced search result views.
Optimized performance to support growing user activity and influencer databases.
We revamped search and filters with advanced options and exploration features like suggested results and filter presets, improving usability, scalability, and influencer discoverability.
THE SOLUTION
Enhanced search UX with content previews, suggestions, and optimized filters for faster discovery.
Added preset searches, overlays, and in-search analytics for faster discovery and insights.
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Search & Filter UX
Introduced a sidebar for live filter adjustments with advanced options and suggestions.
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Visual Refresh
Adopted a blue palette and expanded the design system for a trustworthy look.
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Content Previews
Enhanced image search for quicker discovery of influencers with aligned styles.
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Usability Audit
Improved standards for better accessibility, supporting visually impaired users.
We reduced the time to find influencers by 35%, increased client satisfaction, and boosted platform engagement. Updates attracted new brand clients and contributed to revenue growth through higher retention rates.
THE IMPACT
Boosted discoverability, helping brands launch campaigns with better fits and content.
Expanded tools and insights to help clients find the right influencers faster
AREAS FOR IMPROVEMENT
Add predictive recommendations based on campaign data.
Explore more platform integrations to inform more targeted search results.
Increase filter flexibility with custom pre-set options.
Conduct regular A/B testing to identify ongoing usability enhancements and quality-of-life updates.
